Check out our Google Responsive Display Ads tutorial updated for 2018. We cover Google AdWords Display Network Responsive Ads examples, strategies, and best practices. Responsive Google Display Network Ads have become the default display ad that now runs on the Google Display Network (GDN).
Google Display Network Targeting Options: https://www.youtube.com/watch?v=_jiYeW6ceRo
Google Display Advertising Tutorial: https://www.youtube.com/watch?v=CRTlNFPQCHk
What is the Google Display Network: https://www.youtube.com/watch?v=L_ybnH2tJ4c
Google AdWords Tutorial: https://www.youtube.com/watch?v=rMvSWDtZGVo
About Responsive Display Ads
Responsive display ads are replacing responsive ads as the default ad type for the Display Network. They can be used in standard Display campaigns as well as Smart Display campaigns. To create a responsive display ad, simply upload your assets (images, headlines, logos, and descriptions), and Google will automatically generate ads to be shown on the Google Display Network.
Benefits of Using Google Responsive Display Ads:
Optimize Your Ads More Effectively
You can quickly optimize your responsive display ads because all you need to do is upload several images, upload several logos, and create ad copy and Google will create hundreds of versions of your advertisements.
Your responsive ads will dynamically change so they will fit in every single format. It is very time consuming to create different banner sizes, so responsive ads are the best way to go on the Google Display Network.
Instead of creating hundreds of static banner display ads, you can create hundreds of responsive display ads in a fraction of the time.
Can be Used with Dynamic Remarketing
If you are using Dynamic Retargeting for your Google Display Ads campaigns, you can use Responsive ads and it makes set-up much easier and more efficient.