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Advertisers are asking publishers to do way more than make ads and instead sell things like lipstick — and it's a growing threat to agencies

Advertisers are asking publishers to do way more than make ads and instead sell things like lipstick — and it’s a growing threat to agencies

Publishers have long pitched the ability to do more than make banner ads and sponsored content to advertisers — now some are actually doing it. Refinery29 is starting to see ad deals from brands that want them to provide agency-like services. The publisher is…

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